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Blog Life

This is a self paced class.


Class taught by:

Elsie Larson and Emma Chapman

In Blog Life, Elsie Larson and Emma Chapman will help you to learn to develop a strong brand identity with personality and vision, to create a content plan that keeps you inspired every single day, to connect with a readership, to overcome periods of burnout, and to efficiently manage an editorial schedule. You’ll learn about networking and self-promotion, and honest, organic ways to optimize your blog traffic. You’ll learn how to create content that has viral potential. You’ll also learn the basics of online advertising and how to assess your blog’s value. You’ll learn to price, scale, and build an ad program and how to pitch your very first campaign.

Are you ready to take your blog to the next level?

Class Contributors

  • Katie Shelton
  • What will I learn? +

    How to:

    • define your purpose and create a content plan
    • identify your audience
    • overcome blogging burnout
    • engage your audience 
    • overcome the struggle to be original
    • write a successful blog post
    • create a killer About page
    • write your Bio and FAQ page
    • manage an editorial schedule
    • network and self-promote
    • build your readership
    • assess your blog's value
    • price, scale, and build an ad program
    • monetize beyond advertising
    • optimize traffic 


    • mistakes I've made and what I've learned from them
    • photography for blogging
    • when and where to invest in your blog
    • the qualities of viral content
    • advertising basics
  • What do I get with my purchase? +
    • immediate access through your account
    • 25 lessons + one bonus lesson
    • conclusion + a list of resources 
    • bonus video "Dealing with Negativity" with special guest Katie Shelton
    • access to a private Q&A board to ask Elsie and Emma blog questions and read the archives of other students’ questions
    • printable workbook with pages for taking notes, completing homework, and creating your own editorial schedule
    • PDF of the entire course
  • What supplies do I need for class? +
    • access to a computer and/or printer
    • ability to self-motivate and learn how to make your blog the best it can be!
    • any additional supplies will be listed in class PDF